Alexa Announces New Ranking System
Alexa recently announced that they are implementing a new ranking system which will include more sources for better accuracy and normalizing traffic from their global panel to provide consistently accurate rankings for all countries.
I am happy to see this as I had stopped paying as much attention to Alexa and started using Compete.com (which I think is a great resource also). In addition, I have started to notice my Alexa rank getting better and better for one of my premium web directories which was at around 60K in the Alexa rankings, but dropped to around 350K all the while traffic was actually increasing. Now it has started to get back to normal and is sitting around 235K and getting better each week.
To read more on Alexa's new ranking system click here - The New Alexa Rankings
May 2, 2008 7:06 AM
Alexa.com is a subsidiary of Amazon.com. It is a website which provides information on traffic levels for websites. The Alexa rank is measured according to the amount of users who’ve visited a website with the Alexa toolbar installed. Alexa toolbar is an application developed by Alexa Internet. Its primary use is to measure website statistics. This toolbar collects as well as gives some valuable information. Once you install it, the Alexa toolbar monitors all your surfing and collects information about what domains you visit. They use this data to rank web sites. The traffic rank they assign to websites is based on 3 months of aggregated historical traffic data from millions of other users and is a combined measure of page views and users. Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.
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