So, it may not be often (or as bad as a bad tattoo), but Google sometimes does not provide the results that are needed or wanted. So, where do people turn to get their answers? A great new study by Chitika entitled, “Googlers’ Backup Plan – Ask.com?” gives us some insights. Look at the chart below:
Amazingly enough, when Google is not the answer over 30% of people go to Ask.com. While that is not as much as Yahoo with almost 50%, it does blow away Bing with around 17% (and since AOL is basically just Google repackaged in AOL even 4% is pretty incredible).
So, what does this tell us? Is there more opportunity or value in getting the initial search or is it more valuable to get secondary searches? Maybe Ask.com is more valuable then we previously thought. This research (and others from Chitika on Ask.com) open up data sets that have been ignored or missed before and we look forward to more of this type of information to better plan our search marketing campaigns.