Let the true potential of your website shine with a professional and powerful search marketing campaign. Start strategically targeting better performing search traffic for a better ROI today!
Entireweb is having a great sale today (Black Friday) on their guaranteed inclusion service. Below is the information from the website:
Get listed in less than 48 hours!
Your entire site (up to 1,000 pages) will be listed throughout one of the major search engine networks on the web. We will update your listing every 48 hours for a full year, refreshing any new information you’ve changed on any page and listing any new pages you’ve added. If you keep your website updated, we’ll do the rest!
Your website will be listed within the Entireweb search engine network which includes (but is not limited to) the search engines below:
The promotion is highlighted below in their promotion graphic:
Click the banner ad below to sign-up and get your savings today!
In the last year the search engine selection, at least among the larger players has vastly diminished. This year Yahoo decided to no longer be a unique search engine and is now completely powered by Bing results (both organic and paid listings) and recently Ask.com waved their white flag and have basically announced they are no longer going to compete in the search space and be a search engine. That basically leaves us with two large players left – Google and Bing.
But….all is not lost! There are some new players coming on the scene and while they may not topple the Google and Bings of the world, they do offer us some new and unique opportunities within the search space. Below is a list of 3 of the new(er) search engines available. I decided to let their descriptions from their own ‘About Us’ pages doing the taking for each one. I recommend that you try them all and see what you take is on them.
Using BweezyWeb, Bweezy makes web search faster than ever by allowing the user to open multiple search results in the original browser window without having to leave the search page. All the user has to do is click a button next to the search result, causing an embedded BweezyWindow with the desired website to open up on the page. This allows you to immediately see whether that search result is what you’re looking for. No more having to open a bunch of tabs or windows! The Bweezywindow can also be maximized and minimized, allowing the user to check each search result out in either full screen or half screen – either horizontally or vertically – and if desired, use the Bweezywindow as a browser window.
blekko is a better way to search the web by using slashtags. slashtags search only the sites you want and cut out the spam sites. use friends, experts, community or your own slashtags to slash in what you want and slash out what you don’t.
web search bill of rights:
1. Search shall be open 2. Search results shall involve people 3. Ranking data shall not be kept secret 4. Web data shall be readily available 5. There is no one-size-fits-all for search 6. Advanced search shall be accessible 7. Search engine tools shall be open to all 8. Search & community go hand-in-hand 9. Spam does not belong in search results 10. Privacy of searchers shall not be violated
48ers was created to help you search for what’s happening right now.
We trawl conversations from all the major social networks across the web to bring back nuggets of information to help you:
* Discover what people are saying about your company or brand * Find out what other people think of the TV shows you’re watching * Be the first to find out about breaking news stories * Tap into the public mood about the latest sporting events
Ask.com just cannot seem to get things right. It’s search traffic volume rarely changes, but it’s focus seems to change with the wind and it has seen a lot of change as of late with most of it not being considered good. Here is a hit list of fun items over the last year:
- A new look and feel with a new direction as more of a Q&A engine (haven’t we done this before?)
- Barry Diller say he sees no value in it – TechCrunch article, Barry Diller: Ask.com Has No Value Inside Of IAC. Somebody get him a muzzle before he further devalues his 1.85 billion dollar investment, please!
- The rise and fall of Ask Deals (a lot of Brady Bunch, but little actual substance)
- The return of ‘Jeeves’ in the U.K. only (what, is ‘Jeeves’ not good enough for everyone else?)
…..and now they just sent a message out to all self service credit card advertisers that reads:
Ask Sponsored Listings will be discontinuing the self-service credit card channel on September 30th, 2010.
When the self-serve credit card channel is discontinued, your advertising account will be permanently closed. As a result, your ads will not longer be in distribution and your account will become inaccessible.
Please review the timeline below as this outlines the account deactivation process.
September 1st, 2010 – The Client Services Team will disable the auto refill feature on all accounts. This will prevent any future credit card charges to your account.
Mid September – The Client Services Team will begin deactivating self service credit card advertising accounts and processing refunds for their remaining balances*. When your account is deactivated, you will be given “Reporting-only” access which will allow you to run click reports until September 30th.
September 30th, 2010 – The self-service credit card channel will be discontinued and access to the advertising console will be removed.
*Please note: The refund process can take up to 90 days, but this deadline may be extended.
So, where does this leave us? It leaves us a new interface, lack of confidence from the owner, loss of our technology lead, failed product extensions, a revival of a lost icon (in the U.K.) and now……the end of self service paid ads. Why not just drop another nail in the coffin and also get rid of one of your revenue sources – well it sounds like a good idea, right?
All I can say is that Ask.com once had a chance to be bigger and better than it is today, but I think that time has long passed us by.
Okay, well Bing (or Microsoft) did not actually produce an Instant Search function, but some kid with too much time on his hands took your browser and Bing’s AJAX APIs and created basically the same thing to some extent.
What is all the hype with Instant Search? Really nothing. The idea is to shave time off your search queries, but to date it has only made my ADD more advanced and actually take me longer to get to what I was actually trying to find (sidetracked by too many interesting, not relevant results that kept popping-up along the way).
So, what I do find interesting is what I am coining Bing’s upcoming Seamless Search. This interface is a work of art that is functional, while Google’s Instant Search is just an annoyance. Check out the video below to seem a glimpse of Bing’s Seamless Search functionality in action:
I think the interface war is going to heat up and make for an interesting 2011, now Bing just needs to make sure that it’s results are equal or better than Google’s otherwise all this eye candy means nothing.
As I have been hard at work on The Search Engine Network I am eta testing some new features on Extreme Search Zero. The one I would love for you to check out and provide any feedback on is the new ‘Hot Searches’ scrolling bar (found right below the search bar). It shows the top 100 searches based on search volume going through the entire network of 10 search engines. Check it out now at – Extreme Search Zero
Just in case you care – Entireweb is launching it’s new (updated) search engine tomorrow (countdown timer available on their website at www.entireweb.com).
Entireweb at a glance (from the website):
Entireweb’s goal is to be a leading supplier of search technology solutions. The international Web search engine www.entireweb.com is not only a highly popular general purpose search engine used by millions of people around the world – it is also a showcase of our search technology and our expertise in the field of ultra-high-performance information retrieval from huge unstructured data sources.
Entireweb currently handles over 100 million searches every month, and is a trusted partner of internationally acclaimed meta search engines such as Mamma and IxQuick, who rely on Entireweb to provide world-class search results.
The new search engine promises to be much more robust with a deeper index in order to better compete against Google, Yahoo, Bing and Ask.com. Recent announcements from their blog highlight that the new engine will pull real-time data from OneRiot and image data from picsearch. Ads will be pulled from their SpeedyAds program and their is a new mobile interface available.
In the highly competitive online world don’t leave it up to the search engines to determine what messaging appears for your website rankings within their search results (or SERPs). Take control of that messaging opportunity (while making sure not to disrupt your SEO efforts) by maximizing the content that appears. To make this easier for you I have included an outline for each of the major search engine inclusive of Google, Yahoo, Bing and Ask.com as to what each can handle and read.
Google:
- Google shows 69 characters (including spaces) for page titles. - Google shows 156 characters (including spaces) for meta descriptions. - Google does not read meta keywords. It should also be known that if you don’t include a Meta Description or if Google feels a better description for your page could be given by using a web snippet, then the description shown can be up to 320 characters. Of course, they won’t be the characters that you choose so they might not best represent what you wish your audience to see in the search results.
Yahoo:
- Yahoo shows up to 72 characters (including spaces) for page titles (please note that PDFs can have up to 75 characters). - Yahoo shows up to 161 characters (including spaces) for meta descriptions. - Yahoo reads up to 12 unique meta keywords.
Bing:
- Bing shows 69 characters (including spaces) for page titles (Bing Webmaster Tools says it will read only 65, but that is inaccurate). - Bing shows up to 185 characters (including spaces) for meta descriptions (Bing Webmaster Tools says it will read only 150, but that is inaccurate). - Bing does not read meta keywords.
Ask:
- Ask shows 69 characters (including spaces) for page titles. - Ask pulls the meta description for it’s results from a snippet of text from the page and can commonly display around 312 characters. - Ask reads meta keywords, but total amount is unknown.
Keyword Envy is a great (and accurate) free online keyword ranking tool. Even though in free mode the tool is limited to 5 keywords. what I like most about it is that it can track against so many engines and variations of those engines. The current list is this:
- Google (US) - Google (Canada) - Google (UK) - Yahoo - MSN (separate from Bing, not sure why or how, but it is there) - Live (separate from Bing, not sure why or how, but it is there) - Bing - Ask - Gigablast (one of my favorite smaller engines)
They also offer an advanced service that combines analytics to tell you how strong your keywords are – how much potential traffic they bring in, what their bounce rate is, and more…..
